Today, we celebrate Ernesto Che Guevara’s birthday. The Argentinian born revolutionary fought against inequality brought about by capitalism & imperialism. We salute you Che.

The iconic "Guerrillero Heroico" photo of Marxist revolutionary Che Guevara wearing his black beret taken by Alberto Korda, 1960.

Hasta la Victoria Siempre

The Design

The iconic high-contrast monochrome graphic of Che’s face has become one of the world’s most universally objectified images. The original image was snapped at a memorial service by newspaper photographer Alberto Korda.

Guevara’s motto, the Spanish phrase: “Hasta la Victoria Siempre” translates to “Until the Everlasting Victory Always”.